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Success & ROI Center
Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of exhibiting education, and don’t have a lot of time to seek it out.
The World of Concrete’s Exhibitor Success and ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.
Follow this proven 5-step exhibitor success program that’s been developed and refined over 30 years. Created by America’s leading tradeshow productivity expert, Jefferson Davis of Competitive Edge. As a World of Concrete exhibitor, you have FREE unlimited access to the ideas and strategies his clients pay $10,000 and more for. Please take advantage of these powerful resources.
- 16 Week Tradeshow Planning Tool (Excel spreadsheet)
- Exhibiting Cost Control Tool (Excel spreadsheet)
- Exhibit & Financial Performance Metrics Tool (Excel spreadsheet)
- Define Your Outcomes – 16 weeks prior
- Identify & Attract Your Ideal Visitors– 12 weeks prior
- Manage Your Visitor’s Experience – 10 weeks prior
- Lead Management – 8 weeks prior
- Measure Your Performance & ROI - 4 weeks prior
REPLAY Webinars with view by dates
- Exhibiting Cost Control: Budgeting, Managing and Stretching Your Exhibiting Dollar (view 16 weeks prior)
- Improving Impact, Performance and Results for 400 to 600 sq. ft. Exhibits (view 16 weeks prior)
- NEW! How to Drive Quality Booth Traffic and Get Better Leads (12 weeks prior)
- Secrets of “World Class” Booth Staffers: Perspectives and Practices to Improve In-Booth Interactions, Get Better Leads and Close More Sales (view 8 weeks prior)
- Improving Tradeshow Lead Management for Higher Sales Conversion (view 6 weeks prior)
- Inside Your WOC Exhibiting Numbers: Measuring & Reporting Exhibiting Performance, Value & ROI (view 4-6 weeks prior)
- High-Impact Pre-Show Marketing
- Tradeshow Social Media Best Practices
- Integrating Social Media Into Your Exhibit Marketing Program
- How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
- Tradeshow PR Made Easy
- Why You Must Use Multiple Pre-Show Marketing Media
- The Art of SMART Giveaways
- Why Pre-Marketing Your Exhibit is More Important Than Ever Before
World of Concrete made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and or his team of tradeshow experts will respond personally within 48 hours. Submit your question now!
Why are tradeshows are so important to your business?
2. Develop Transparency & Trust
Face-to-face meetings afford participants opportunities to develop transparency and trust among each other in ways that are not always possible compared to other forms of communication.
3. Judge Integrity, Competencies & Skills
Face-to-face meetings allow participants to evaluate and judge the integrity, competencies, and skills (e.g. verbal skills) of others, whether that’s a prospect, a competitor or a job candidate.
4. Develop Strong Social Relationships
Face-to-face meetings allow participants to develop strong social relationships. In an environment where the participants can stand toe-to-toe and shake hands on a deal, that behavior facilitates social bonding and increases your stature with prospects.
5. Develop A Sense of Belonging To Organization
Attending face-to-face meetings help individuals develop more clear understandings of how they themselves ‘belong’ to the organization in which they work, how they fit in and their relative status among other group members. This speaks not only to interactions with trade show booth visitors that help build your brand (allowing prospects and customers to feel a sense of “ownership” in your organization), but also to the shared group experience of your staff working the trade show together.
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