Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.
The World of Concrete’s Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI. Three easy ways to find the information, answers, and solutions you need to keep up and stay ahead:
1. Live & Re-playable Exhibitor Webinars:
REQUIRED: New World of Concrete Exhibitor On Boarding Web Briefing
The World of Concrete
staff wants to make sure all new exhibiting companies know the “ins and outs”
and are positioned for success. That’s why all new exhibiting companies are required
to participate in this special web briefing. The World of Concrete staff and
leading trade show expert Jefferson Davis will provide important show
information and overview the key elements of the new exhibitor on boarding
View The New Exhibitor Web Briefing Workbook
View The Exhibitor Webinar: On Boarding Web Briefing Video
Performance and Results for 400 to 600 sq. ft. Exhibits
Companies exhibiting in
medium size spaces are often called “tweener” exhibits. Bigger than in-line booths, but often much
small than larger island booths, this size of exhibitor has unique
opportunities and faces unique challenges.
Join tradeshow expert, Jefferson Davis of Competitive Edge, for
practical ideas, insights and strategies to take better advantage of your
exhibit. Topics include the most
effective floor plans for these sized booths, the three viewing tiers and what
content should be placed at each tier, selecting which products to feature,
technology options every exhibitor should be integrating, staffing your exhibit
for maximum productivity, and much more!
View Improving Impact, Performance and Results for Medium-Sized Exhibits Workbook
View Improving Impact, Performance and Results for Medium-Sized Exhibits Web Brief Video
Improving Tradeshow Lead
Management for Higher Sales Conversion
“If ROI is the name of the game, lead management is the
says leading tradeshow expert Jefferson Davis, Exhibit Survey’s Tradeshow Trend
study reveals an alarming disconnect between exhibitor lead capture and
attendee satisfaction with exhibitor follow-up.
Failure to effectively manage leads may negatively impact your company’s
brand in the marketplace and may be quietly costing your company hundreds of
thousands of dollars in unrealized sales revenue. Register for this highly informative live
webinar to learn insider secrets and best practices for quickly improving lead
quality and follow-up practices to achieve better ROI for your company.
Driving Qualified Booth
Traffic: How to Attract Enough of the Right Attendees to Your World of Concrete
attendees’ time in the exhibit hall is fierce.
The battle is won in the days and weeks leading up to show time. Today,
no exhibitor of any size can afford to just show up and hope the right
attendees find their exhibit. Register
today to join preeminent tradeshow expert, Jefferson Davis of Competitive Edge,
who will walk you through an eight-step pre-show marketing planning process
that will put your company “in the mind” and “on the agenda” of enough of the
right World of Concrete attendees.
2. “How-to” Exhibiting Article Series, Tools and Exercises:
Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.
NEW! Strategic Planning Exercises:
3. “Ask the Tradeshow Expert” Q&A:
World of Concrete has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis will respond personally within 48 hours. Submit your question now!
©2016 Competitive Edge. World of Concrete purchased and owns rights to use content only on official WOC website and WOC exhibitor communications. All other rights reserved.