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Why Exhibit?

Exhibit at WOC

For forty years, no annual event has been more important than the year’s first and the industry’s only international show specifically geared to concrete and masonry professionals. It’s your exclusive opportunity, and the best marketing strategy you’ll find, to reach the people who matter most and reap big rewards in the process.

Why Exhibit at WOC 2017

All roads to new markets, more customers and increased sales lead straight to the World of Concrete. Make growing your business your top priority with WOC’s cost-effective, brand-building exposure to key professionals from across all industry segments of commercial construction including: Concrete Construction; Masonry Construction; Material Handling; Concrete Production; Repair & Demolition; Concrete Surfaces & Decorative; and Information Technology.

WOC will once again feature special product and action areas, including The Producer Center, a marketplace of materials, equipment, demos, and seminars for concrete producers; Material Handling, offering trucks, excavators and more for material delivery, distribution, concrete placement, and earth moving; Concrete Repair & Demolition, housing a display of surface preparation equipment, scarifying, grinding, sawing equipment, and other demolition products; World of Masonry, showcasing products, tools, information, and technology for masonry professionals; Technology for Construction, featuring the newest products and tools for the commercial construction industry from top information technology and systems providers; and Concrete Surfaces & Decorative showcasing the popularity of decorative concrete for both commercial and residential applications. NEW for 2017, WOC will launch a new area on the show floor for precast concrete, highlighting the latest products and technologies in the precast/prestressed sector.

When it comes to bringing buyers and sellers together in a focused, efficient and highly cost-effective business environment, no other marketing strategy has a better ROI than a trade show. According to the Center for Exhibition Industry Research (CEIR -, it costs nearly twice as much closing a deal from a personal sales call than closing an exhibition lead.

World of Concrete delivers all you need to succeed with aggressive marketing tools and exhibitor support second to none.  World of Concrete’s yearly campaign features include multi-tiered direct mail; 3 million page views per year on the WOC website, including 10,000 international page views monthly; print & digital exposure to world markets; cooperative marketing with leading trade associations; and broadcast emails and digital advertising.

Need help with purchasing booth space for WOC 2017?

Todd Gilmore
Sales Manager
(Company Names B-C)
   Stephanie Garcia,

Sales Manager      
Edison Dane
Senior Account Executive
(Company Names D-K)
  Richard Smith
Account Executive
Company Names L-R)


 Kathleen McKinney
Account Executive
(Company Names A, S-Z, #s)
Why Are Trade Shows So Important To Your Business?

1.     Verbal & Non-Verbal Behavioral Styles:  “Face-to-face meetings allow members to engage in and observe verbal and non-verbal behavioral styles” that aren’t communicated through technological tools, from texting to tweeting, to the telephone, to videoconferencing. When your trade show booth staffers are trying to persuade prospects that what you offer is the ideal solution to their problem, it’s useful to have access to all the behavioral cues that can help your salespeople close the sale.

2.     Develop Transparency & Trust:  “Face-to-face meetings afford participants opportunities to develop transparency and trust among each other in ways that are not always possible compared to other forms of communication.” Selling requires trust, and a great exhibit design at the trade show setting gives your sales staff the avenue to build transparency and trust with prospects.

3.     Judge Integrity, Competencies & Skills:  “Face-to-face meetings allow participants to evaluate and judge the integrity, competencies, and skills (e.g. verbal skills) of others,” whether that’s a prospect, a competitor or a job candidate. You can be certain your prospects are evaluating and judging companies they may want to do business with, and you have to be there to be evaluated. Also, a brief chat with a potential new hire on the tradeshow floor can tell you more about him or her than you’d discover on an employment application.

4.     Develop Strong Social Relationships:  “Face-to-face meetings allow participants to develop strong social relationships.” In an environment where the participants can stand toe-to-toe and shake hands on a deal, that behavior facilitates social bonding and increases your stature with prospects. Those business relationships can take on a more personal dimension, once both participants have met face-to-face.

5.     Develop A Sense of Belonging To Organization:  “Attending face-to-face meetings help individuals develop more clear understandings of how they themselves ‘belong’ to the organization in which they work, how they fit in and their relative status among other group members.” This speaks not only to interactions with trade show booth visitors that help build your brand (allowing prospects and customers to feel a sense of “ownership” in your organization), but also to the shared group experience of your staff working the trade show together. “Surviving” that experience can bring your people closer together, improving relationships among your personnel.

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